Welcome to Habituel, formerly known as Habitual Herbs. We are the same company, the same team, and the same trusted product — now with a name that reflects our mission more clearly. At Habituel, we believe small daily habits create big, lasting change. That belief shapes everything we make, from our research-backed mushroom coffee to our commitment to transparency.
Our Origin Story
Habituel started with one simple question: what if coffee could be healthier, gentler, and more functional without losing the taste people love? We set out to create a daily ritual that fuels focus, energy, and well-being without the crash or jitters of traditional coffee.
What began as a small batch experiment quickly grew into a brand trusted by thousands. Our mushroom coffee is now a staple at farmers markets, homes, and wellness communities across the country. We have never compromised on quality or science, and we never will.
Our Product Philosophy
At Habituel, we believe your morning cup should do more than wake you up. That is why Habituel’s mushroom coffee is crafted to deliver:
- Calm, steady energy with 35 mg of caffeine balanced by 150 mg of L-theanine
- Research-backed dosages of Lion’s Mane, Chaga, and Turkey Tail — not throwing a dart at the board and hoping it sticks.
- Adaptogens and collagen that support focus, digestion, and long-term wellness
Ingredients and Sourcing
We use only fruiting body mushroom extracts, dual-extracted to capture both water- and fat-soluble compounds. Our sourcing is transparent and intentional. Every scoop of Habituel contains therapeutic doses that align with published research, ensuring real benefits rather than marketing fluff.
Built on Research
Thousands trust Habituel because our formulas are rooted in science. Clinical studies show that mushrooms like Lion’s Mane may support cognitive function, Chaga is rich in antioxidants that aid immunity, and Turkey Tail contributes to gut and digestive health. We take the research seriously and design our blends to meet the levels those studies suggest.
Our Timeline
- 2021: We began at home, creating single bags of mushroom coffee for ourselves and family, testing the idea that daily habits could feel better and do more.
- 2022: Expanded our research by working with a group of 60 volunteers who helped us experiment with dosing, frequency, and flavor to refine a product that truly worked for ≥ 90% of users.
- 2023: Officially launched at the Vancouver, WA farmers market. The direct feedback from our community fueled rapid growth and gave us proof that people were ready for a research-backed alternative.
- 2024: Focused on scaling production to meet growing demand while keeping our prices sustainable. We invested in systems and processes to ensure long-term quality without compromise.
- 2025 (Today): Rebranded to Habituel, the next evolution of our mission. Habituel’s mushroom coffee is now trusted nationwide as a better alternative to traditional coffee.
The Habituel Difference
When you drink Habituel, you are choosing a product made with purpose. Our focus has always been on transparency, education, and creating functional products that people can feel good about making part of their lives. Thousands trust Habituel for clarity, calm energy, and the confidence of knowing they are fueling their body with science-backed ingredients.
Shop Habituel’s Mushroom Coffee and join the movement of people changing their daily habits for the better.