“I never set out to start a coffee company.”
“I set out to fix my own coffee. Acid reflux, caffeine sensitivity, a crash by two every afternoon. Eight years as a biohacker and a research background, pointed at one cup.”“I set out to fix my own coffee. Acid reflux, caffeine sensitivity, a crash by two every afternoon.”
How this actually started
No brand deck, no market research. One bag a month for my mom, and then her friends started asking.
The problem was mine
Reflux, caffeine sensitivity, a 2pm crash. Eight years biohacking, and coffee was still the thing wrecking me.Reflux, caffeine sensitivity, a 2pm crash. Eight years biohacking, and coffee was still the thing wrecking me.Then it got personal
Lion’s Mane research on neuroprotection. Alzheimer’s runs in my family. I started sending mom a bag a month.Lion’s Mane research on neuroprotection. Alzheimer’s runs in my family. I started sending mom a bag a month.Her friends started asking
They came back talking about joint inflammation. Before I knew it, I was making eight bags a month.They came back talking about joint inflammation. Before I knew it, I was making eight bags a month.A company, by accident
The question became: maybe other people could use this too? No pitch deck. That is the whole story.The question became: maybe other people could use this too? No pitch deck. That is the whole story.Three things you can check yourself
Every brand claims transparency. These are the specific, verifiable versions of it.Every brand claims transparency. These are the verifiable versions.
Dosed to the research
Most mushroom coffee includes a sprinkle so the ingredient can appear on the label. We use the amounts the studies used, and we link the studies.Most mushroom coffee includes a sprinkle so the ingredient can appear on the label. We use the amounts the studies used, and we link the studies.See all 11 ingredients
Every review gets published
We do not curate the wall. The one-star reviews stay up next to the five-star ones, because a page where nobody ever disliked anything tells you nothing.We do not curate the wall. The one-star reviews stay up next to the five-star ones, because a page where nobody disliked anything tells you nothing.Read all 427 reviews
Fruiting body, not grain
Mycelium grown on grain is cheaper and gets milled in with its substrate. We use fruiting body extracts, the part the research studied, third-party tested each batch.Mycelium grown on grain is cheaper and gets milled in with its substrate. We use fruiting body extracts, third-party tested each batch.Read the sourcing standards
A small team, and you can tell
Every batch is made in the USA by our own team, not a white-label supplier filling someone else’s pouch. That is one of us above, hairnet and all, bagging the batch that ships to you.
It is also why we can afford to be this specific about doses. There is no marketing department asking us to soften it, and when you email us, one of the people who made your coffee reads it.
Talk to usWhy we are called Habituel
The hardest part of any supplement is remembering to take it. Bottles get pushed to the back of the cupboard within a month.
So we did not build a new habit. We used the one you already have. You already make coffee every morning, so there is nothing new to remember. You just switch which bag you reach for.
We do not add a step to the loop. We swap what happens inside one.
Nothing to lose by trying it
45-day guarantee
Drink most of the bag. If it is not working, we make it right.Free shipping
On every subscription order, no minimum.Pause or cancel anytime
Self-serve in your account. No email required, no retention maze.Third-party tested
Every batch, made in the USA in Vancouver, WA.Start where most people start
Coffee+ for your mornings, Cocoa+ for your nights. 60 servings, 45-day money-back guarantee, cancel anytime.
Shop The Bundle · $55/moOr read what 427 customers said