Habitual Herbs is Now Habituel: Same Company, Same Quality, Same Owners, New Name
If you have been a fan of Habitual Herbs, you might notice something new. We are now Habituel. But do not worry, we are still the exact same company you know and trust. Same team, same ingredients, same recipes, same mission. The only thing that has changed is our name.
Why the Change from Habitual Herbs to Habituel?
We wanted a name that reflects the simplicity and intentionality behind what we create. Habituel (pronounced “huh·bi·choo·uhl") is inspired by the idea of building lasting, positive habits. It is a cleaner, more memorable name that still connects to the roots of Habitual Herbs without losing the heart of our brand.
What Has Not Changed
- Our Ingredients: We still use research-backed, therapeutic doses of Lion’s Mane, Chaga, and Turkey Tail, plus L-theanine, collagen, and other functional ingredients.
- Our Recipes: Our mushroom coffee blend and other offerings are the exact same formulas you have loved.
- Our Mission: To deliver functional, delicious products that support focus, energy, and overall wellness without the jitters or crash.
- Our Team: The same people are making, packing, and shipping your orders.
Why We Are Still the Same Company
This is not a case of a brand being sold or outsourced. We did not change hands. We did not get bought out. We did not take outside investment or create a profit hungry board of directors we need to please. We simply evolved our name to better reflect where we are headed while staying true to our original purpose.
When you see Habituel, know that it is still Habitual Herbs with a name that is as clean and intentional as the products we make.
Will My Orders Be Any Different?
No. You can still expect:
- The same product quality you have always received.
- The same taste and benefits in every cup.
- The same fast shipping and customer care.
How This Helps Our Customers
Changing our name to Habituel helps us simplify and strengthen our brand for the future. It is easier to remember, easier to share, and gives us the flexibility to expand into new products without being limited by the word “herbs.” Because at the end of the day... Collagen was never really a herb :)
The Bottom Line
Whether you have been searching for Habitual Herbs or have just discovered Habituel, you are in the right place. We are the same passionate team crafting the same functional blends you love. New name, same mission: to make your daily habit something you can feel good about.
Shop Habituel now and keep your favorite daily ritual going strong.